The World's 50 Best Restaurants 2019

Since 2002, The World’s 50 Best Restaurants has reflected the diversity of the world's culinary landscape. The annual list of the world's finest restaurants provides a snapshot of some of the best destinations for unique culinary experiences, in addition to being a barometer for global gastronomic trends.


To drive coverage for The World’s 50 Best Restaurants awards list and its voting system, as well as the line-up of consumer and industry events taking place in Singapore for the first time.


  • Through a collaboration with The World’s 50 Best Restaurants’ international public relations agency, Food News disseminated news releases every fortnight to build anticipation for the impending awards.
  • Story angles that cast a spotlight on past restaurants and chefs on the list, as well as thought-leadership pieces were pitched to the media.
  • International and local media were offered exclusive opportunities to meet and interact with the world’s best chefs at key events such as the Media Roundtable, #50BestTalks, Masterclasses and Chef’s Feast throughout the week.
  • An exclusive one-on-one interview with the No. 1 restaurant was offered to an international news agency immediately after the awards.
  • A press conference was organised immediately after the awards to enable the media to obtain first-hand information and file their stories on the same night.



Trade Attendees


Media and Influencer Attendees

S$16.8 Million

Worth of Publicity


Media Features


Co-founded by Food News, Singapore Cocktail Festival is Asia’s largest celebration of cocktails. Supported by the Singapore Tourism Board, the annual event showcases Singapore’s best cocktail bars, international guest bartenders, trade workshops and a 5,000sqm Festival Village.


To create awareness for the festival and ultimately drive a targeted foot fall of 15,000 to the Festival Village.


  • Food News adopted a mixed-marketing approach across public relations, social media, advertising and sponsorships for this campaign.
  • The Festival Village was transformed into a space for unique and immerse cocktail experiences for both trade and consumers, with experiential bar zones and a food street. Themed bar tours were also conceptualised based on various lifestyle personas as part of the engagement experiential strategy around town.
  • Since past data showed that over 60% of festival goers were females between 35 to 45 years of age, special focus was given to this group through customised content across all channels. Fresh content was also released in phases, so as to create renewed interest every few weeks.
  • To drive purchase Action, the team sponsored ticket giveaways with media partners including on prime time radio. Social Media Ambassadors were also appointed to share content before and on the first day of the event.
  • Media and influencers were invited to experience the bar tour as well as the festival itself to create opportunities for media and social media exposure.




S$1.8 Million

Worth of Media Coverage

3 Million

Facebook page reach

Superfoods Peru

To spotlight well-loved staples from Peru under the Super Foods Peru label, PROMPERÚ, an agency responsible for the promotion of Peru in exports and tourism, organised a month-long restaurant campaign in two key markets: Singapore and Thailand. Limited-time menus were created in collaboration with OLA Cocina Del Mar (Singapore) and Above Eleven x Tortilla Quemada (Bangkok, Thailand).



  • As the lead agency, FN managed the overall project timeline, client liaison and public relations in Singapore. The team also worked closely with a Thai public relations agency partner to rollout the campaign in Bangkok.
  • Both agencies were in charge of securing a suitable restaurant partner for the campaign, and liaising with the restaurants to create the limited-time menus using Peruvian produce.
  • Key media from both cities were invited to the respective restaurants to sample the menus. This was followed by a desktop dissemination of a press release to announce the start of the campaign.



Worth of media coverage in Singapore and Thailand
Client shared an increase in quarterly sales of Peruvian produce, though actual numbers cannot be shared due to sensitivity.

Lockdown Artists

Perrier is one of the world’s most iconic natural sparkling mineral water brands, enjoyed in more than 140 countries, in five continents. The iconic green bottle and slim cans are recognised around the world as the number one sparkling mineral water.


To reinforce Perrier’s brand pillars across art and mixology while driving support for The Food Bank Singapore, which was facing a shortage of food supplies for the needy at the height of the pandemic.


  • FN designed Singapore’s first online art auction during the first circuit breaker, in collaboration with Singapore’s leading bartenders and chefs turned artists.  
  • The talents were invited to donate their art pieces, created during the circuit breaker, to raise funds for Food Bank Singapore. 
  • The online art auction was held on Perrier’s Facebook page and hosted by popular DJ Maddy Barber. As part of the auction, Maddy interviewed each artist to find out their inspiration behind each art piece, while inviting viewers to send in their bids. 
  • Media, influencers and key opinion leaders were also invited to view the auction, to drive support for the initiative. 



Worth of media coverage


Raised for The Food Bank Singapore